Got money? Want a $730K pen?

Personal finance

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While listening to the Economist on the way to work today, I came across an article that referenced the existence of some luxury goods I had no idea existed: A $730K Montblanc pen called the “Mystery Masterpiece” which you can put in a Louis Vuitton purse that costs $140K. Actually, in perusing the internet, the Louis Vuitton bag isn’t even the most expensive one out there. That fine distinction seems to be held by a Chanel bag that costs $261K.

Beauty is in the eye of the beholder, I know, but I find both the pen and the bag ugly and unappealing, independent of their price tags. They’re just not aesthetically pleasing designs. Maybe it’s just me.

The pen reminds me of , which I think is best suited for for sci-fi films like Alien. It doesn’t look comfortable to use.

At first, I decided that there was absolutely no question that the psychographic target market for this pen were people who want to collect brand-named, ultra-luxury goods for the sake of showing off or having them. So what if that’s a narrowly defined set of people? Just find the handful who are willing to buy the 27 limited editions you made and your done with your pen sales for the next 5 years.

And then I read this article, about how another Montblanc limited edition pen called the Solitaire Royal that sold for $175K when it was first released is now worth up to 10 times that amount. That’s a CAGR of nearly 20% over 13 years. Sheesh.

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My Personal Blog » Got money? Want a $730K pen?

[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt While listening to the Economist on the way to work today, I came across an article that referenced the existence of some luxury goods I had no idea existed: A $730K Montblanc pen called the “Mystery Masterpiece” which you can put in a Louis Vuitton purse that costs $140K. Actually, in perusing the internet, the Louis Vuitton bag isn’t even the most expensive one out there. That fine distinction seems to be held by a Chanel bag that costs $261K. [IMG] Beauty is in the eye of the beholder, I […]



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