Who reads this blog?

I’ve often wondered about the profile of readers and visitors to Experiments in Finance. I’ve noticed that my traffic has grown steadily over time (currently hovering around 1K visits a day on weekdays) and that over 90% come from search engines, which isn’t surprising given what I write about. Unlike most personal finance bloggers, I tend to write a lot less often and focus mainly on tutorials and long how-to posts, mostly about using Excel.

Earlier last year, I signed up for Vizu Polls as an income source for this blog. Income from Vizu has been very small, but paying publishers to display polls from interested parties seemed like a decent and interesting business idea. When there isn’t a paying poll to display, Vizu displays basic demographic polls for visitors to answer, and I’ve collected the findings here. I’m sure the data isn’t completely clean or scientific — I don’t know that they have a mechanism in place to prevent double answers, and of course, it’s garbage in, garbage out — but I find the results fun to look at anyway.

Do the results below describe you?

If the data can be trusted, it turns out that visitors to Experiments in Finance tend to be mostly men (67%), also as expected. Most visitors have at least a college degree (83%) and fall into the 25-34 age bracket (35%). Lifestyle-wise, they’re either in a 2-person or 4+ person household size (77%), with over 90% are either single or married/cohabitating, and over 49% making 100K or more a year in household income.

Results from Vizu shown below. Click below to enlarge each image:

Gender: Age:

Education: Income:

Marital status: Household size:

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